Description

I develop brand identities that are clear and sustainable. Identities that companies can proudly present both internally and externally.

Every brand is created through close collaboration: leadership and the team actively participate and are heard. Should a project already exist or a specific designer be commissioned, I can manage the design processes accordingly.

In my process, I combine the strategic thinking of a business leader with creative intuition and technological expertise. I use artificial intelligence strategically to develop variations more quickly during the design phase and explore new directions.

The result is not just a new design, but a shared understanding of what the company stands for.

Core Services

Understanding the Company

• Interviews with leadership and employees
• Analysis of existing communication, products, and design patterns
• Target audience and customer feedback analysis to sharpen the brand perspective

Developing Ideas

Branding

• Development of at least three variations for:
  • Brand name and tagline
  • Brand values and tone of voice
  • Positioning and brand message

Design System (Visual Identity)

• At least 3 different approaches for:
  • Color palettes
  • Logos
  • Typography (heading, body, accent)
• Mockups for key application examples (e.g., website, print, social media)
• Collaborative feedback rounds and decision on the final approach

Implementing the Design

• Integration of the branding system into all communication channels Examples: Templates for website, newsletter, posters, or presentations
• Creation of a visual guide with application examples so that internal teams and external partners can always design consistently.